Senior Real Estate Specialist SRES® Designation

The SRES designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.

They’re not your average grandparents.

If you thought the Senior Real Estate Specialist® designation was about helping old people in retirement homes, you couldn’t be more wrong. It’s about learning to cater to the needs of the babyRealtor boomer generation. People born between 1946 and 1964 are currently retiring at a rate of 10,000 per day. Their needs and demands of real estate professionals are changing as they redefine retirement.

According to the U.S. Census Bureau, more than 7,900 people will turn 60 every single day this year. In addition, real estate is the largest single asset class held by households that are headed by someone who is 65 or older.

It’s time to learn how to:

  • Get more business, make more money and close more deals by understanding the 50+ population.
  • Provide the services and resources that clients over 50 need the most.
  • Develop a professional team of experts that will differentiate you from your competition.
  • Market and target a growing retirement population.
  • Craft a real estate consulting business to serve the largest section of the buying public.
  • Distinguish characteristics and trends related to the 50+ population.

sres logo SRES® Designation Requirements

  • Successful completion of the four-day SRES® Designation course.
  • Maintain active membership in the National Association of REALTORS®.
  • Maintain an active membership in the SRES® Council.  (New designees receive one-year membership in the Seniors Real Estate Council FREE. Annual dues are $99 each year thereafter.)

The SRES® two-day course qualifies as an elective toward the ABR® Designation and the RSPS Certification.

For information about the SRES® Council, visit

SRES® Program Information

The SRES designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.

Develop the business building skills and resources needed for specialization in the 50+ real estate market. The SRES designation program provides professional training and development suitable for continuing education credit.

SRES Designation Course Learning Objectives:

  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area
  • Evaluate your market area attractiveness to the 50+ market
  • Master the vocabulary of the range of housing options for the 50+ market
  • Learn the application of federal laws for Housing for Older Persons Act (HOPA)
  • Develop business building outreach methods for communicating and gaining 50+ market share
  • Adapt methods for counseling the 50+ buyer and sellers
  • Stay focused on the transaction and avoid inappropriate involvement in family matters
  • Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor
  • Assemble a team of experts to help you serve 50+ clients and customers
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages
  • Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions
  • Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers
  • Identify key life stages, viewpoints, and transitions in relation to housing choices
  • Recognize how a home can be adapted for safety, comfort, and aging in place
  • Help clients integrate disposition of real property into estate plans

ADRE Renewal Credit

3 hours RE Legal Issues – 3 hours Agency Law & 6 hours General


$299 includes extensive SRES® course book


Laura Kovacs, CRB, SRES

Laura Kovacs

Recently retired from REALTOR® Association Administration, she is a Broker and has been a REALTOR® since 1976. She has been a Designated Broker, held Executive positions, been a salesperson and manager. Always active in community and industry service, she has served as the Chair of many committees, has been a State President for the Women’s Council of REALTORS®, local association and state director and Executive Committee Member, and continues to serve and support several committees at the state and local level in Arizona. Her primary passion has become professional development and the quality and delivery of real estate education. An approved instructor for licensing and continuing education for over 20 years, and in addition to GRI, she is also an NAR/REBAC certified instructor, a CRB Instructor, and recently added “Adjunct Professor” to her experiences and is certified to teach the new AHWD Certification, “BIAS Override: Overcoming Barriers to Fair Housing” course.

Important Reminders

  • There is a 5 minute late rule. If you are more than 5 minutes late to class, you will not receive credit for attending the course. No exceptions.
  • You must have a working camera and stay on camera for the duration of the course.
  • You may not attend class through your mobile device.
  • You must actively participate in the course.

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