They’re not your average grandparents.

If you thought the Senior Real Estate Specialist® designation was about helping old people in retirement homes, you couldn’t be more wrong. It’s about learning to cater to the needs of the babyRealtor boomer generation. People born between 1946 and 1964 are currently retiring at a rate of 10,000 per day. Their needs and demands of real estate professionals are changing as they redefine retirement.

According to the U.S. Census Bureau, more than 7,900 people will turn 60 every single day this year. In addition, real estate is the largest single asset class held by households that are headed by someone who is 65 or older.

It’s time to learn how to:

  • Get more business, make more money and close more deals by understanding the aging baby boomers.
  • Provide the services and resources that the aging baby boomers need the most.
  • Develop a professional team of experts that will differentiate you from your competition.
  • Market and target a growing retirement population.
  • Craft a real estate consulting business to serve the largest section of the buying public.
  • Distinguish characteristics and trends related to the 50+ population.

sres logo SRES® Designation Requirements

  • Successful completion of the two-day SRES® Designation course, including an 80% passing grade on the exam.
  • Maintain active membership in the National Association of REALTORS®.
  • Maintain an active membership in the SRES® Council.  (New designees receive one-year membership in the Seniors Real Estate Council FREE. Annual dues are $99 each year thereafter.)

The SRES® two-day course qualifies as an elective toward the ABR® Designation and the RSPS Certification.

For information about the SRES® Council, visit

SRES® Program Information

The SRES designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.

Develop the business building skills and resources needed for specialization in the 50+ real estate market. The SRES designation program provides professional training and development suitable for continuing education credit.

SRES Designation Course Learning Objectives:

  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area
  • Evaluate your market area attractiveness to the 50+ market
  • Master the vocabulary of the range of housing options for the 50+ market
  • Learn the application of federal laws for Housing for Older Persons Act (HOPA)
  • Develop business building outreach methods for communicating and gaining 50+ market share
  • Adapt methods for counseling the 50+ buyer and sellers
  • Stay focused on the transaction and avoid inappropriate involvement in family matters
  • Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions
  • Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor
  • Assemble a team of experts to help you serve 50+ clients and customers
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages
  • Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions
  • Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers
  • Identify key life stages, viewpoints, and transitions in relation to housing choices
  • Recognize how a home can be adapted for safety, comfort, and aging in place
  • Help clients integrate disposition of real property into estate plans

ADRE Renewal Credit

3 hours RE Legal Issues – 3 hours Agency Law & 6 hours General


$299 includes extensive SRES® course book


Laura Kovacs, CRB, SRES

Laura Kovacs

Laura is the Assistant Executive Officer – Director of Education with the Scottsdale Area Association of REALTORS®. She is an Associate Broker with HomeSmart Intl (referral only) and was a designated broker for 12 years. Laura has been an active instructor for the National Association of REALTORS® since 2007 and an approved Arizona real estate instructor with the Department of Real Estate since 2004.

Course also available Online

Arizona CE credit not available for these online courses.
REALTOR University

Important Reminders

  • There is a 5 minute late rule. If you are more than 5 minutes late to class, you will not receive credit for attending the course. No exceptions.
  • You must check in with the front desk prior to entering the classroom.
  • You must sign in on the Class Attendance roster prior to the beginning of the course.
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